To Infinity and Beyond

Disney approached my team for ideas to produce a 30-second commercial supporting the theatrical release of “Lightyear.” Working with the Amazon Advertising team, we pitched on a concept called “Alexa Prepares to be a Space Ranger” that brought together Alexa’s upcoming NASA mission and scenes from the Lightyear movie.

Disney accepted the pitch, and we created a script. My producer and I worked at Skywalker Sound to record additional voice over, custom sound effects, and create the final edits using footage directly from the movie. Simultaneously, I led a small creative team working with the on-device marketing teams to secure exposure for the spot to maximize reach.

The commercial was a hit with fans of Buzz and Alexa alike, driving significant brand lift and advance ticket sales for the movie.

My Role

Leadership

  • Budget Management

  • Talent Management

  • Stakeholder Management

  • Partner Management

  • Agency Management

Creative

  • Brief Writing

  • Creative Ideation + Concept Development

  • Creative Direction: Storytelling

  • Content Production: Writing + Directing

Strategy

  • Content Strategy

  • Marketing Strategy