Baldwin Bowl

I led creative for Amazon’s first foray into Super Bowl commercials for the “Baldwin Bowl.” I worked simultaneously with the team producing the commercial in Los Angeles to build the online and social campaign surrounding Amazon’s ad.

The concept for the ad was Alec Baldwin throwing a giant party at his house that featured other celebrities like Dan Marino and Missy Elliott using Alexa to order food and play their favorite songs.

I created an interactive online experience leading up to the big game. The page updated each day with teasers, special phrases, deals, and additional video content we shot leading up to the reveal of he full spot on Amazon’s homepage the day of the Super Bowl.

My Role

Leadership

  • Stakeholder Management

  • Partner Management

Creative

  • Brief Writing

  • Creative Ideation + Concept Development

  • Creative Direction

  • Content Production

Strategy

  • Content Strategy

  • Marketing Strategy

The campaign ran across mass ad, owned media, paid media, and was picked up for USA Today's Ad Meter feature. (Copy)
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